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Schultz Electronics manufactures two ultra high-definition television models: the Royale which sells for $1,530, and a new model, the Majestic, which sells for $1,270. The

Schultz Electronics manufactures two ultra high-definition television models: the Royale which sells for $1,530, and a new model, the Majestic, which sells for $1,270. The production cost computed per unit under traditional costing for each model in 2017 was as follows.

Traditional Costing

Royale

Majestic

Direct materials

$640

$400

Direct labor ($20 per hour)

120

100

Manufacturing overhead ($40 per DLH)

240

200

Total per unit cost

$1,000

$700

In 2017, Schultz manufactured 25,000 units of the Royale and 10,000 units of the Majestic. The overhead rate of $40 per direct labor hour was determined by dividing total expected manufacturing overhead of $8,063,250 by the total direct labor hours (200,000) for the two models. Under traditional costing, the gross profit on the models was Royale $530 ($1,530 $1,000) and Majestic $570 ($1,270 $700). Because of this difference, management is considering phasing out the Royale model and increasing the production of the Majestic model. Before finalizing its decision, management asks Schultzs controller to prepare an analysis using activity-based costing (ABC). The controller accumulates the following information about overhead for the year ended December 31, 2017.

Activity Cost Pools

Cost Drivers

Estimated Overhead

Expected Use of Cost Drivers

Activity-Based Overhead Rate

Purchasing Number of orders $1,283,200 40,100 $32/order
Machine setups Number of setups 1,055,450 19,190 $55/setup
Machining Machine hours 5,014,800 119,400 $42/hour
Quality control Number of inspections 709,800 27,300 $26/inspection

The cost drivers used for each product were:

Cost Drivers

Royale

Majestic

Total

Purchase orders 16,500 23,600 40,100
Machine setups 5,790 13,400 19,190
Machine hours 74,500 44,900 119,400
Inspections 10,900 16,400

27,300

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