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Scifit Bicycles, a U.S. firm, is considering the idea of entering the EU market through an international licensing agreement. What is the main disadvantage of
Scifit Bicycles, a U.S. firm, is considering the idea of entering the EU market through an international licensing agreement. What is the main disadvantage of this entry method for Scifit?
significant financial and political risks
limited market opportunities
high tariff costs
foreign investment restrictions
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