SCOPE During the term, four exercises are undertaken related to elements of the term-long marketing project. Besides encouraging project completion, the exercises provide ongoing instructor feedback to guide students in project activities. This evaluation tests knowledge and application of marketing communications activities ( CH12 &13). To complete this exercise, students need to understand and be able to apply knowledge of: Outbound marketing communications tools Inbound marketing communications tools Selecting appropriate communications activities for a target audience Creating an Integrated marketing communications plan