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SCOPE: This exercise explores the marketing environment and how it can influence business. Students will explore and describe how a trend may be an opportunity

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SCOPE: This exercise explores the marketing environment and how it can influence business. Students will explore and describe how a trend may be an opportunity for one business and how the same trend may be a threat to another business. Two short paragraphs will be submitted. Both paragraphs will include at least one citation in APA format. At least one reference (APA format) should be included for the citations presented. STEPS: 1. Review the videos on paraphrasing, writing, and referencing (WK2 folder). 2. Select one environmental trend from chapter 2 of our e-Text (Marketing: The Core). 3. Write two paragraphs: 1. The first paragraph describes how the identified trend is an opportunity for a specific business. 2. The second paragraph describes how the identified trend threatens a specific business. 4. Cite (APA format) the chosen trend in both paragraphs, and include a reference to our eTextbook below the second paragraph (APA format). 5. Upload one (1) copy of your submission to the Assignments folder (Course Tools), in

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