Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Score: 0 of 1 pt 6 of 918 complete HW Score: 84.11%, 7.57 of 9 Metrics 2.1 In 2014, Company A reported profits of about

image text in transcribed
Score: 0 of 1 pt 6 of 918 complete HW Score: 84.11%, 7.57 of 9 Metrics 2.1 In 2014, Company A reported profits of about 343 billion on sales of $261 billion. For that same period. Company posted a profit of about $27 bilion on sales of $110 billion. So Company is a better marketeright? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers information regarding the eficiency of marketing efforts in creating those sales and profito. Using the following information from the companies Income statements (all numbers are in thousands), calculate profit margin, net marketing contribution, marketing room on sale for marketing ROS), and marketing return on investment for marketing Ro) for each company Company A Company B Sales 5200.678,000 $109,686,000 Gross Pro $79.967,000 $51.030,000 Marketing Expenses $8.523.750 $13.632.200 Net Income Pro $42.861,000 525,566.000 Fill in the table below. (Round the NMC to the nearest whole number and all other values to two decimal places) Company A Company B Prof Margin

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Modern Financial Markets Prices, Yields, And Risk Analysis

Authors: Mark Griffiths, Drew Winters, David W Blackwell

1st Edition

0470000104, 9780470000106

More Books

Students also viewed these Finance questions

Question

Problem 12.1 Problem 12.1 1050 50f14

Answered: 1 week ago