Score: FINAL ASSESSMENT MULTIPLE CHOICE QUESTIONS (20 marks) Highlight the letter of the best answer for the question. Why should an affiliate marketer check the AffPaying.com site before signing up with a particular affiliate network? a) To see how many affiliates that particular network already has ) To see what kind of reviews that particular affiliate network has To see if that particular affiliate network allows all its offers to be promoted on social media All of the above S 2) In affiliate marketing, some niches are always popular and attract an audience. What are those niches called? a) Profitable W Widgets Evergreen d) Blue Chip rc 3 ) Which of the following is the most successful CRM on the market today? a) Microsoft Dynamics Courserlero .Chop b) Insightly Sugar CRM Salesforce reso 4) What is another name for A/B testing? a) Version testing Split-testing d Conversion testing None of the above a 5) An affiliate offer that doesn't require users to purchase anything, but does require them to input their personal information is referred to as a offer. a) Trial b) Lead c) Payout d) None of the above red 6) A recycling company wants to be regarded as a thought leader online. What should that company do to achieve its goal? a) Offer free webinars in which the company responds to viewer questions about how to live a more environmentally-friendly life. b) Run ads on a high-profile, environmentalist's website. Run a Facebook contest; followers need to comment with tips for living a greener life in order to be entered into a prize draw. d) Offer a 1-800 number that people can call when they have questions about what can and cannot be recycled.7) Which one of the options below helps companies to manage interactions with their customers? a) ROI b) Excel c) CSS d) CRM 8) The main reason for selecting an afliate offer to promote should not be a) Its commission rate b) Its ROI c) If it will attract your audience d) If it will be a good fit for your website 9) The structure of a blog is similar to the structure of a a) Website b) Newspaper article c) PPC ad d) None of the above 10) What is the name of Amazon's affiliate program? a) Amazon Prime b) Amazon Associates c) Offer Vault d) Amazon Locker 11) Which of the following is not an example of content marketing? a) Infographics b) Case studies c) TV commercials d) Blog posts with product suggestions 12) What kind of content would appear in an internal business blog? a) Information about general company operations b) Industry-specific information c) Promotional offers for customers d) All of the above 13) Which of the following is the correct sequence for the execution process in an interconnected marketing plan? a) Create Content - Create Concept - Peer Review - Approval - PublishI'Launch b) Create Concept - Peer Review - Create Content - Approval - PublishI'Launch c) Create Concept - Create Content - Peer Review - Approval - PublishI'Launch d) Peer Review - Approval - Create Concept - Create Content - PublishI'Launch 14) is crucial for any company that wants to be found online by its target market. a) An original webinar b) An affiliate offer c) A presence on Pinterest d) A page one Google search ranking 15) A blog post that always appears on the first page of your blog is called a) A sticky blog post b) AWordPress blog post c) A Jetpack blog post d) A Static blog post 16) Which of the following is part of the modern approach to affiliate marketing? a) Ads on social media sites b) PPC c) Social media pages (1) Ads on search engines 17) When did William J. Tobin launch the first afliate program? a) 1989 b) 1995 c) 2001 d) 2003 18) Which of the following is NOT one of the key elements of a project brief? a) Objectives b) Budget c) Corporate Review d) Participants 12) Social media platforms like and are excellent mediums through which to promote affiliate-linked products with high visual appeal. (2 marks) 13) The Yoast plug-in provides two kinds of analysis called: and (2 marks) 14) A person might want to start his or her own affiliate network. The biggest advantage of doing so might be more control and not having to abide by the and set by a third party. (2 mark) as SHORT ANSWER QUESTIONS (20 marks) Answer each of the following questions in the space provided. You may use point form. 1) What are three mediums through which content marketing messages can be transmitted? (3 marks) 2) What are five tools in a marketing toolbox? In other words, what qualities, skills or tools should a marketer have before promoting a product or service? (5 marks) 3) How long is a typical project brief? What is its purpose? (2 marks) 4) What are the differences between ad copy and white papers? (2 marks) 5) What are two ways that bloggers can self-promote? (2 marks) cho 6) What are three advantages and three disadvantages of affiliate marketing (6 marks) EXAMINING A BLOG POST (10 marks) Read the blog post excerpt that follows and respond to the questions below.Three Digital Marketing Influencers You Should Follow Today Why Digital Marketing lnuencers Matter One of the best ways to learn about the digital marketing field is to follow key inuencers. These individuals are industry leaders who have experienced successes and failures. They have learned from both, and offer valuable advice to newbies and seasoned professionals alike. Neil Patel, Jeff Bullas, and Gary Vaynerchuk stay current with industry best practices. Consequently, they can see which trends are gaining traction, and which ones are about to go by the wayside. So, without further ado, we present a brief introduction to three digital marketing influencers. Questions 1) What is the primary keywordlkeyword phrase in the blog post? 2) How many times is the keywordi'keyword phrase mentioned in the blog post? 3) Where is the keywordfkeyword phrase mentioned in the blog post (underline the appropriate word(s) in the post)? 4) What transition word(s) does the writer use in the post? 5) List at least three wordslphrases you would hyperlink to in the passage. Explain why you would hyperlink to these terms