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Scrappy Sales Company is a distributor that has an exclusive franchise to sell a particular product made by another company. Scrappy Sales Company's traditional format

  1. Scrappy Sales Company is a distributor that has an exclusive franchise to sell a particular product made by another company. Scrappy Sales Company's traditional format income statements for the last two years are given below:

This Year

Last Year

Units sold

200,000

160,000

Sales revenue

$1,000,000

$800,000

Cost of goods sold

700,000

560,000

Gross margin

300,000

240,000

Selling and administrative expense

210,000

198,000

Net operating income

$90,000

$ 42,000

Selling and administrative expense is a mixture of fixed costs and variable costs that vary with respect to the number of units sold. Assume that all the activity levels mentioned in this problem are within the relevant range.

Required:

Estimate the company's variable selling and administration expense per unit

Estimate the companys total fixed selling and administrative expense per year.

Determine the company's contribution margin for this year.

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