Screenshots are the output of a One-Way-ANOVA run to test whether "Life Time Post Consumers" (Number of users who clicked anywhere on a post) vary depending on the category of post. There are three post categories coded in the following manner

1 = "Action: Special Offers and Contests"

2 = "Product: Direct Advertisement & Explicit Brand Content"

3 = "Inspiration: Non-Explicit Brand Related Content"

The questions are based on the Screenshots :

________________________________________________________________________________________________________________________

1) In the previous ANOVA, how many levels of the factor "post category" are there?

A) The information is not provided.

B) 3

C) 1

2) Does the average number of users which clicked anywhere on a post (Life Time Post Consumers) vary depending on category?

A) Yes, because the significance of the ANOVA test is 0.009.

B) No, because the significance of the ANOVA test is 0.009.

C) Yes, because the Significance of the "Test of Homogeneity of Variances" Based on Mean is 0.

3)

Which categories are statistically different (at 5% level of significance) in terms of the average number of users who clicked anywhere on a post (Life Time Post Consumers)? (Choose ALL that apply.)

A)Action and Inspiration

B)Product and Inspiration

C) Action and Product

4) Which part of the output is appropriate to answer the previous question? CAN SELECT MORE THAN 1

A) Games-Howell in multiple comparisons

B) Tukey HSD in multiple comparison

C) ANOVA table

Case Processing Summary Cases Valid Missing Total Category N Percent N Percent N Percent # users who clicked Action: Special Offers 215 100.0% 0 0.0% 215 100.0% anywhere on a post and Contests Product: Direct 130 100.0% 0 0.0% 130 100.0% Advertsisement & Explicit Brand Conetnt Inspiration: Non-Explicit 155 100.0% 0 0.0% 155 100.0% Brand Related ConetntDescriptives # users who clicked anywhere on a post 95% Confidence Interval for Std. Mean N Mean Deviation Std. Error Lower Bound Upper Bound Minimum Maximum Action: Special Offers 215 767.47 966.302 65.901 637.57 897.37 9 11328 and Contests Product: Direct 130 992.35 1062.594 93.196 807.96 1176.74 65 5934 Advertsisement & Explicit Brand Conetnt Inspiration: Non-Explicit 155 679.84 482.684 38.770 603.25 756.43 86 3586 Brand Related Conetnt Total 500 798.77 882.505 39.467 721.23 876.31 9 11328 Test of Homogeneity of Variances Levene Statistic df1 df2 Sig. # users who clicked Based on Mean 13.887 2 497 000 anywhere on a post Based on Median 6.525 N 497 002 Based on Median and 6.525 N 394.068 002 with adjusted df Based on trimmed 10.379 2 497 .000 mean ANOVA # users who clicked anywhere on a post Sum of Squares df Mean Square F Sig. Between Groups 7274382.06 2 3637191.03 4.740 009 Within Groups 381354352 497 767312.579 Total 388628734 499Post Hoc Tests Multiple Comparisons Dependent Variable: # users who clicked anywhere on a post Mean Difference (1- 95% Confidence Interval (1) Category () Category J) Std. Error Sig. Lower Bound Upper Bound Tukey HSD Action: Special Offers Product: Direct -224.876 97.321 .055 -453.65 3.90 and Contests Advertsisement & Explicit Brand Conetnt Inspiration: Non-Explicit 87.631 92.300 609 -129.34 304.61 Brand Related Conetnt Product: Direct Action: Special Offers 224.876 97.321 .055 -3.90 453.65 Advertsisement & and Contests Explicit Brand Conetnt Inspiration: Non-Explicit 312.507 104.177 008 67.61 557.40 Brand Related Conetnt Inspiration: Non-Explicit Action: Special Offers -87.631 92.300 609 -304.61 129.34 Brand Related Conetnt and Contests Product: Direct -312.507* 104.177 .008 -557.40 -67.61 Advertsisement & Explicit Brand Conetnt Games-Howell Action: Special Offers Product: Direct -224.876 114.142 .122 -493.98 44.23 and Contests Advertsisement & Explicit Brand Conetnt Inspiration: Non-Explicit 87.631 76.460 .486 -92.38 267.64 Brand Related Conetnt Product: Direct Action: Special Offers 224.876 114.142 122 -44.23 493.98 Advertsisement & and Contests Explicit Brand Conetnt Inspiration: Non-Explicit 312.507 100.938 006 73.89 551.13 Brand Related Conetnt Inspiration: Non-Explicit Action: Special Offers -87.631 76.460 .486 -267.64 92.38 Brand Related Conetnt and Contests Product: Direct -312.507" 100.938 .006 -551.13 -73.89 Advertsisement & Explicit Brand Conetnt *. The mean difference is significant at the 0.05 level.Homogeneous Subsets # users who clicked anywhere on a post Subset for alpha = 0.05 Category N 1 2 Tukey HSDa'b Inspiration: NonExplicit 155 679.84 Brand Related Conetnt Action: Special Offers 215 767.47 767.47 and Contests Product: Direct 130 992.35 Adve rtsisement & Explicit Brand Conetnt Sig. .645 .058 Means for groups in homogeneous subsets are displayed. a. Uses Harmonic Mean Sample Size = 159.616. b. The group sizes are unequal. The harmonic mean of the group sizes is used. Type I error levels are not guaranteed. Category Statistic Std. Error # users who clicked Action: Special Offers Mean 767.47 65.901 anywhere on a post and Contests 95% Confidence Interval Lower Bound 637.57 for Mean Upper Bound 897.37 5% Trimmed Mean 658.50 Median 507.00 Variance 933739.970 Std. Deviation 966.302 Minimum 9 Maximum 11328 Range 11319 Interquartile Range 707 Skewness 6.609 166 Kurtosis 66.758 330 Product: Direct Mean 992.35 93.196 Advertsisement & Explicit Brand Conetnt 95% Confidence Interval Lower Bound 807.96 for Mean Upper Bound 1176.74 5% Trimmed Mean 846.43 Median 571.50 Variance 1129105.03 Std. Deviation 1062.594 Minimum 65 Maximum 5934 Range 5869 Interquartile Range 926 Skewness 2.333 .212 Kurtosis 6.080 422 Inspiration: Non-Explicit Mean 679.84 38.770 Brand Related Conetnt 95% Confidence Interval Lower Bound 603.25 for Mean Upper Bound 756.43 5% Trimmed Mean 626.07 Median 569.00 Variance 232983.435 Std. Deviation 482.684