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SCU. U U15 pts 2 of 5 (2 complete) HW Score: 23.08%, 3 of 13 pm un P8-2 (similar to) Question Help Kokomochi is considering

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SCU. U U15 pts 2 of 5 (2 complete) HW Score: 23.08%, 3 of 13 pm un P8-2 (similar to) Question Help Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $5.93 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $10.14 million this year and $8.14 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi's other products. As a result, sales of other products are expected to rise by $2 23 million each year. Kokomochi's gross profit margin for the Mini Mochi Munch is 36%, and its gross profit margin averages 25% for all other products. The company's marginal corporate tax rate is 30% both this year and next year. What are the incremental earnings associated with the advertising campaign? Note: Assume that the company has adequate positive income to take advantage of the tax benefits provided by any net losses associated with this campaign. Calculate the incremental earnings for year 1 below. (Round to three decimal places.) Year 1 $ $ S Incremental Earnings Forecast (5 million) Sales of Mini Mochi Munch Other Sales Cost of Goods Sold Gross Profit Seling. General, and Administrative Depreciation EBIT Income Tax at 30% Incremental Earnings s $ $ $ $ rrect: 0 Enter any number in the edit fields and then click Check Answer pert remaining Clear All Check Answer 14

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