SDG12 Responsible Consumption and Production indicates that businesses should ensure sustainable consumption and production pattern. A circular economy would allow consumers and producers to look beyond the current linear industrial model - "Take, Make and Dispose". Instead, the circular economy is restorative, regenerative by design, it heavily relies on innovation.

New set of EU rules have been established to require all phones sold after Autumn 2024 to use the USB-C

connector.

Please analyse how this law affects the global business environment through economic and socio-cultural lens at different levels (Local, National, International) and why should companies get involved in achieving the SDG.