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Se enfoca en sondear con el consumidor sus opiniones sobre la marca, pare determinar cul es la salud de esta, descubrir sus fuentes de valor
Se enfoca en sondear con el consumidor sus opiniones sobre la marca, pare determinar cul es la salud de esta, descubrir sus fuentes de valor (Brand Equity), y sugerir maneras de mejorar y reforzar su capital. Nos estamos refiriendo a
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Mathematical Statistics With Applications In R
Authors: Chris P. Tsokos, K.M. Ramachandran
2nd Edition
124171133, 978-0124171138
