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Seafood Diner, a seafood restaurant chain, opened its newest restaurant in a small town. It soon found that the only customers it attracted were tourists
Seafood Diner, a seafood restaurant chain, opened its newest restaurant in a small town. It soon found that the only customers it attracted were tourists because the locals preferred to go to The Clam Shackan older but more expensive restaurant. The Clam Shack enjoyed significant brand
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loyalty.
saturation.
emersion.
acceleration.
dilution.
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Operations Management
Authors: R. Dan Reid, Nada R. Sanders
4th edition
9780470556702, 470325046, 470556706, 978-0470325049
