Sean Free, the vice president of sales and ticketing at Nederlander, mentions that organizations are focusing on retargeting efforts, following customers on the internet through IP addresses, and pixel tracking. Organizations involved in personal selling conduct these activities to develop a database of potential customers; therefore, they are indulging in $\_\_\_\_\_\_\_.$

a$.$ prospecting

b$.$ overcoming objections

c$.$ closing

d$.$ following up

e$.$ making the presentation