Search ads and Display ads reach people at different moments. When people are actively looking for something, your Search ad may be the answer they need. However, people who see your ad on the Display Network may be browsing a favorite blog or watching videos $--$ not actively searching for what you offer. Bidding on the Display Network, helps you show ads to potential customers in the right place and at the right time. With CPA bidding fo display ads, advertisers pay per conversion per website where the ad is displayed only when an ad is clicked per $1,000$ impressionsDisplay advertisements are online ads that combine copy and visual elements with a call to action $($CTA$)$ message

that links to a landing page. Display advertisers can choose from all of the following bidding methods. except

cost$-$per$-$click

cost$-$per$-$mille

cost$-$per$-$creative