Search engine optimization (SEO) is the process of: Multiple Choice making sure that your website lands first on a Google search. making it easy for search engines, such as Google, Bing, Yahool, and MSN engines, and the public to find your website. optimizing the mobile customer experience data mining and collecting customer information. A copyright exists for: Multiple Choice 5 years Until the death of the copyright holder For 50 years beyond the death of the copyright holder 15 years The essence of content marketing is: Multiple Choice to investigate as many viable content options for the production process in order to minimize costs. to deliver specific informational material to the customer to permit you to charge higher prices for your produc to deliver consistent, valuable information to buyers, in return for their business and loyalty. to strategize with others in the channel of distribution to facilitate expeditious, on-time delivery