Question
Search for an annual report on Form 10-K of each of the two companies listed below. Google Inc. (choose the one with the Standard Industrial
Search for an annual report on Form 10-K of each of the two companies listed below.
Google Inc. (choose the one with the Standard Industrial Code (SIC) of 7370)
Microsoft Inc. (choose the one with the SIC of 7373)
(You can substitute Microsoft or Apple, if you have a particular interest.)
Using data from the two most recent annual reports of these two companies, compute the margin,
turnover, and ROI for each company for the two most recent fiscal years. After reviewing the
ratios, briefly discuss each company's performance, and then compare and contrast the
performances of the two companies.
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