Searchfor andwatchcontroversial commercials from Cheerios or Honey Maid.

Researchone of these campaigns.

Writea word paper that addresses the following questions:

• What was the goal of the campaign?
• Was the campaign a success? Why? Include the factors upon which you based your analysis.
• Did any aspect of this campaign fall short? Why?
• Did this campaign go viral? Explain.
• Explain integrated marketing communication (IMC) strategies, and describe how the company used them in the campaign.
• Was the company able to replicate its success in subsequent campaigns?