• Search the web for a click-and-mortar company.
• How does this company's website draw you to it, keep you there on the site longer, and keep you coming back for more? If you could summarize these answers into a set of criteria for websites, what would those criteria be?
  • For instance, how and what kind of products/services it offers, the look and feel of the website, user-friendly structure (easiness to navigate), how it motivates visitors to visit later again, any advertisement, etc.
  • "Electronic Commerce Websites and Internet Marketing" in Chapter 4 will help you.