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Search websites and find news articles related to implementation of public relations efforts of various companies. Note: Your articles should not be more than two
Search websites and find news articles related to implementation of public relations efforts of various companies. Note: Your articles should not be more than two years old.
Identify news articles related to three different types of public relations activities eg press releases, press conferences, community involvement, blogs, etc.
Analyze and summarize those activities in terms of intended target audience, objectives, and media outlet local national, broadcast, print, online, etc.
Submit your synthesis in terms of the potential role those public relations messages play in that companys overall marketing communication and whether you see any patterns between the type of the public relations effort used and the desired objectives. Finally, identify and describe any relationships between public relations efforts and the size of the company.
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