Sears and K-Mart the well known retailers have enjoyed for many decades a strong brand name and brandequity. For sometime though over the past few years both firms have experienced very low sales and their brand name has been almost totally destroyed. K-Mart has ended its operations and Sears is followingdown the same path.

List the reasons why you think this happened to the 2 retailers and also if you were the Chief OperatingOfficer of Sears whatchanges would you put in place to save the company.