Season ticket holders are the lifeblood of a team from both a revenue and support standpoint. If asked to help create a statistical model to score fans that are not currently a season ticket holder, likelihood to become a season ticket holder in the future:

a. What types of information and data would you like to have access to in order to build your model?

b. What are one or two potential statistical models that would be appropriate to answer the question?

c. What are some potential variables (or attributes) specific to fans that could be used to cluster or segment fan data?