Sebamed is a global baby care brand owned by a German Company. They introduced a new product named ‘Baby Face Care’ in the market for which the company initially fixed the high price.

The company has a plan to open a showroom in the Sultanate of Oman, but the company does not have a clear idea of what type of retail outlets to be started based on the product line. To attract the customers in the future the company wishes to follow ‘end pricing’ like OMR .999 baiza, OMR 1.999, etc.; they also tried to give offers like quantity, quality, and cash discounts on each purchase of the product.

To promote and influence the customers to purchase the products, the company will use different types of media advertising for its products. The company is planning to use car parking areas to give the necessary information about their products. They also plan to advertise the products on the billboards on the highways of important cities. All the advertisements are designed to give more details about the product which is going to be introduced in the market and also to influence the customers to buy the company products.

i. Suggest any two Media to aid the customers to buy the products and also analyze the elements to be followed while choosing such media.

ii. Design an AIDA’s formula for Sebamed ‘Baby Face Care’ product to raise sales.

iii. Do you agree with the pricing strategy planned by Sebamed? Discuss.