Sebele Creations $($Pty$)$ Ltd$,$ a semi conductor company, is interested in venturing

into e$-$commerce to expand its customer reach. However, the company is still

stuck to the traditional business response system despite the rapid changes in the

environment. Advise Sebele Creations $($Pty$)$ Ltd on critical business response

activities that would enable the company to respond appropriately to the changes

in the environment. $[40$ Marks$]$