SECOND DECISION TO MAKE International issues; US sales: obsolete wine and China low demand. PROBLEM 2 OPTIONS
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SECOND DECISION TO MAKE
International issues; US sales: obsolete wine and China low demand.
PROBLEM 2
OPTIONS TO SELECT | OPTION CHOSEN | |
1) | Discard all obsolete wine in the US (estimated at a significant value!) and reduce the price of our premium wines, at least in the short term. | |
2) | Increase marketing activity in both locations to drive sales volumes, lobby governments and industry for more favorable tax treatments on entertainment spending. | |
3) | Cut wine production and sell-off vineyards to match the reduced demand. | |
4) | Increase discounting to wholesalers and retailers in all locations. |
2. What is your recommendation? Why?
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