Second Step Now, you go out and fill in the comparisons from your three main competitors. Thomas & Blake is also a typical department store, but with a slightly better-priced focus. As a result assortments are mostly branded, but they do carry a limited amount of private label merchandise. Men's Sport Shirts Millard's Kohl's Target Size Range Price Range Thomas & Blake Price % of Range Class % of Class Price Range $12-18 % of Class 15% Price Range $11-19 % of Class 35% Price Range $10-20 100% Budget Regular Sizes $20-30 65% Moderate Better Total $20-40 $42-80 50% 35% 100% $20-45 $48-120 55% 45% 100% 100% 100% $14-20 20% Big/Tall Budget Sizes Moderate Better Total $22-40 $44-50 60% 20% 100% $25-35 $42-90 65% 35% 100% Second Step Now, you go out and fill in the comparisons from your three main competitors. Thomas & Blake is also a typical department store, but with a slightly better-priced focus. As a result assortments are mostly branded, but they do carry a limited amount of private label merchandise. Men's Sport Shirts Millard's Kohl's Target Size Range Price Range Thomas & Blake Price % of Range Class % of Class Price Range $12-18 % of Class 15% Price Range $11-19 % of Class 35% Price Range $10-20 100% Budget Regular Sizes $20-30 65% Moderate Better Total $20-40 $42-80 50% 35% 100% $20-45 $48-120 55% 45% 100% 100% 100% $14-20 20% Big/Tall Budget Sizes Moderate Better Total $22-40 $44-50 60% 20% 100% $25-35 $42-90 65% 35% 100%