Secondary data consists of information that already exists, having been collected for another purpose. What are some secondary data sources you might take a look at if you were helping your school develop a recruitment stratcgy? What data sources can the school use that it has collected for other purposes? Surveys conducted in the past on recruitment, visitors to admission's page, data collected at college fairs are some of the information the college may have and can use to create a marketing campaign although the data may be dated. Observational research involves gathering primary data by observing people. Do you sec any potential ethical conflicts with its use? Studies based on observation in natural settings must respect the privacy and psychological wellbeing of the individuals studied. Unless those observed give their consent to being observed, observational research is only acceptable in public situations where those observed would expect to be observed by strangers. Caution should be taken of local cultural values and of the possibility of intruding upon the privacy of individuals who, even while in a normally public space, may believe they are unobserved. Why would you want to (or not want to) use a mail questionnaire to reach Generation Y individuals? Give both pros and cons