Section 1:

BASED ON VACCINES

This section should focus on market research (segmentation, target market, positioning). Provide an explanation for these components below.

• Segmentation, Target Market, Positioning (STP)

• Incorporating what you found in the Scavenger Hunt team assignment, provide the following for your teams business:

• What is the relevant market segmentation for your business in terms of:

• Geographical (provide a succinct explanation as well):

• Demographic (provide a succinct explanation as well):

• Psychographic (provide a succinct explanation as well):

• Using a table, break down your market segments into brackets relevant to your product, goods, or service.

• Based on the table you have inserted, what is your target market, in terms of (provide a rationale for your choice):

• Geographical:

• Demographic:

• Psychographic:

• Positioning map. Select two criteria that you feel best suites the needs of the consumer (two ends of the horizontal axis and two ends of the vertical axis of the product positioning map see example of the Positioning Map Chart, under the subheading "Product Positioning" in the article, The segmentation, targeting and positioning model)1. Provide a rationale of why you selected the two criteria for the map.

• Positioning your product. Using the Positioning Map as a template, map all your major competitors products, and then highlight where your product should be positioned. Provide a rationale for the opportunity of your products positioning on the map. Is there a gap on the map that you can fill with your product? Do you provide different aspects/value with your product although facing existing competition? Something else?