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SECTION 15 - OSMOWS Pro Forma FINANCIALS - PLEASE CREATE THE FOLLOWING using a 5 Year Planning Horizon: 1. A Corporate Promotional Budget 2. A

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SECTION 15 - OSMOWS Pro Forma FINANCIALS - PLEASE CREATE THE FOLLOWING using a 5 Year Planning Horizon: 1. A Corporate Promotional Budget 2. A Corporate operating budget (all costs, including promotion from above) 3. A Corporate sales forecast 4. Estimated market share for OSMOWS (as percentage of Casual Dining Market in Canada) 5. Break Even Analysis - See Chapter 6 of text on PRICING (page 156) for calculation methods to do this PLEASE LIST YOUR ASSUMPTIONS either in COMMENTS boxes or below each section Variable Cost denoted by V; Fixed Cost denoted by F (please use these cost categories for break even analysis) PLEASE LIST ALL ASSUMPTIONS IN COMMENTS BOX PER COST ITEM (or state all assumptions by cost line item in a separate notes section below) Corporate Financial Projections Promotional Budget (Canada) o Total Corporate Annual Sales for OSMOWS will be estimated average annual revenue per location from Group Assignment 1 * number of locations in each year you are recommending. o If for example the baseline (from Group Assignment 1 ) is $20 million / year and there are 25 locations the average revenu eper store to use =$800,000. o Assume all stores are run by franchisees .. - If adding franchisee locations in your forecase please include a ONE TIME franchise fee for each in the applicable year (you will need to research and assume what a typical franchise fee might be for casual dining restaurants) This is a top line corporate revenue projection for all projected locations not a location specific forecast. SECTION 15 - OSMOWS Pro Forma FINANCIALS - PLEASE CREATE THE FOLLOWING using a 5 Year Planning Horizon: 1. A Corporate Promotional Budget 2. A Corporate operating budget (all costs, including promotion from above) 3. A Corporate sales forecast 4. Estimated market share for OSMOWS (as percentage of Casual Dining Market in Canada) 5. Break Even Analysis - See Chapter 6 of text on PRICING (page 156) for calculation methods to do this PLEASE LIST YOUR ASSUMPTIONS either in COMMENTS boxes or below each section Variable Cost denoted by V; Fixed Cost denoted by F (please use these cost categories for break even analysis) PLEASE LIST ALL ASSUMPTIONS IN COMMENTS BOX PER COST ITEM (or state all assumptions by cost line item in a separate notes section below) Corporate Financial Projections Promotional Budget (Canada) o Total Corporate Annual Sales for OSMOWS will be estimated average annual revenue per location from Group Assignment 1 * number of locations in each year you are recommending. o If for example the baseline (from Group Assignment 1 ) is $20 million / year and there are 25 locations the average revenu eper store to use =$800,000. o Assume all stores are run by franchisees .. - If adding franchisee locations in your forecase please include a ONE TIME franchise fee for each in the applicable year (you will need to research and assume what a typical franchise fee might be for casual dining restaurants) This is a top line corporate revenue projection for all projected locations not a location specific forecast

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