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Section 2: Financial analysis Repackaging a Global Brand: A Case Study Analyzing the Capital Expenditure Decision Identify and calculate the key metrics that will be

Section 2: Financial analysis Repackaging a Global Brand:

A Case Study Analyzing the Capital Expenditure

Decision

Identify and calculate the key metrics that will be used to analyze the decision. This might include proforma financials, NPV, IRR, Payback, ROIC, breakeven, and/or other measures.

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