Section 5: Mission, Objectives & Goals of Nike company

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney's mission could be, "We create happiness by providing the finest in entertainment for people of all ages.

List three (3) objectives that move the organization a step closer to achieving the mission.

(Example: A Disney objective could be, "To be the most popular theme park for international visitors.*)

Convert objectives into specific marketing goals that are easy to measure and evaluate, e.g., SMART. (Example: The company's goal is to increase market share of international theme park visitors by 10% within the next two yeaes)