SECTION A (20 MARKS) - CASE STUDY & RESEARCH QUESTION Question 1 (20 marks) Read the case study below and answer the questions that follow: How can Electric Vehicles become the Dominant Design? According to Memisoglu and Pelyhe (2011), due to technological developments and raising environmental concerns, the vehicle industry is in a transformation process. The current dominant design in the industry is the internal combustion engine vehicle but there are already different alternative vehicles like electric vehicles (EVS), hybrids, and vehicles running on ethanol or hydrogen. As these alternatives have started to expand, they are competing