SECTION A Answer the ONE question 1. Strategy and Responsibility: CSR Listed below are five different CSR initiatives that JetBlue are currently following. Use Porter and Kramer's {2006} Creating Shared Value (CSV) framework to evaluate all the initiatives and then decide which they should continue 3: discontinue. A. JetBlue are working closely with the Federal Aviation Administration [FAA] on implementing an updated air transportation system which will allow them to y more direct flights and save on the fuel used. B. JetBlue have created the T5 farm at terminal 5 ofJFK Airport New York. The urban farm produces potatoes and herbs using organic methods and recycled materials. C. JetBlue are investing in start-up projects such as Joby Aviation, who are developing fully electric passenger aircraft. D. JetBlue partners with The Nature Conservancy studying the value of Caribbean coral reefs in order to motivate the conservation of coral. Also, one third of JetBlue's flights are toffrom the Caribbean. E. JetBlue has started to voluntarily offset the C02 emissions of all domestic US ights by funding projects that help remove C02 from the atmosphere