SECTION A: ANSWER TWO QUESTIONS ONLY QUESTION ONE The Balanced Scorecard (BSC) is often used by organisations to develop a set of performance measures suited to its own mission and strategy. Required: (A) Discuss the four perspectives on business performance captured by the Balanced Scorecard approach and how these perspectives may be connected. (20 marks) (B) Briefly describe why performance measures adopted under the balanced Scorecard may differ between two firms in the same industry. (15 marks) (C) Briefly describe some criticisms of the Balanced Scorecard approach. (9 marks) (0) Performance measures should be designed to be fit for purpose and not open to manipulation or misinterpretation. Briefly describe one unsuitable measure which you have studied and how the suitability of this measure could be addressed. (6 marks) (Total: 50 marks)