Section A Multiple Choice (30 marks)ars TEST OF OTHM SSOS Please read each question carefully. Choose the most correct answer. Use your pencil to completely fill in the appropriate bubble on your Scantron sheet. 1. Procter & Gamble's marketing efforts for its L'Oreal Men Expert Hydra Sensitive shaving gel product includes television commercials, billboards, magazine inserts, and radio spots. What promotional mix element are all these activities associated with? a. advertising b. publicity c. sales promotion norto Ale erit to toont ott 16 bo d. direct marketing Inside nostre bris Jool art phnub giflat on pqoq faol its timdua teum einabu 2. Joseph makes phone cases and sells them online. Each one sells for $12. In November, he sold 90 cases. His fixed costs are $20 a month, and his variable costs are $2 per unit produced. What is his profit margin %? a. 40% b. $1080. c. 81.5% d. 66.2% 3. Sales Promotion can include: alne sasi feum anobut2 qixa yllutoo noidasup ross ripuoll bas Jeel odd lo art noted hotel i of bed emo Jet erit etolymco of quorf Sover law etnobute bbul bood a. Sales meetings, pitches, contests, coupons b. Radio advertising, TV advertising, newspaper advertising alguluM c. Digital outreach to consumers d. Coupons, contests, discount codes 4. Revenue = selling price x a. Costs ? b. Fixed Costs + Variable Costs c. Units Sold d. Markup 5. A company's website is considered: a. Paid Media b. Earned Media c. Owned Media d. None of the above UO 1owanA hore hoM00 A nollbo 8.noibbs2 JuloT on grillex blo2 inquosonave cole no letoTata03 box InfoT tonig nille22 quoheM 6. By employing trained salespeople knowledgeable about HP laptops, Best Buy is an intermediary in HP's channel providing: a. Specialization and division of labour b. Warehousing of products c. A cheaper alternative to ordering the laptop directly from HP d. A discrepancy of assortment 7. The two major types of advertising are: a. Online and Traditional b. Product and Institutional c. Promotional and Sales d. None of the above 120 no PERIOD