1

Digital marketing channels have been widely used by organizations to reach their target audience to communicate about their brands, products and/or services.

i) Identify five (5) digital channels commonly used for brief messages.

ii) List down five (5) compositional modes for digital media.

QUESTION 2

Just as you'll make numerous requests for information and action throughout your career, you'll also respond to similar requests from other people.

Outline an effective strategy for writing routine replies and positive messages with any situation example.

QUESTION 3

As a manager, you might need to issue negative announcements regarding some aspect of your products, services, or operations.

Describe any five (5) points you need to consider when conveying negative news with appropriate examples.

QUESTION 4

There are several techniques you can adopt in persuading a sceptical and hostile audience.

i. Identify any five (5) techniques in establishing your credibility in persuading such audience.

ii. Define the AIDA model and list down the definition of AIDA, respectively.

QUESTION 5

Planning and writing reports and/or proposals require a considerable amount of time and effort, but they are essential to any business plans.

i. List down the five (5) effective research process for conducting business research.

ii. Identify any five (5) typical elements in any introduction in a report and/or proposal.

SECTION B - LONG ESSAY QUESTIONS

QUESTION 1

You and Monica Gellar are colleagues at Munchy's. She is one of the Senior Executives in the Sales division and you have known her for six years. There is a job vacancy in Nestle seeking for an Assistant Manager in Business Development and Monica wants to apply for the position. She is requesting you to provide her a recommendation letter.

make (write) recommendation letter to the hiring manager, Mr. Ted Mosby. Your letter must include all important details such as date, address and signature/initial.

QUESTION 2

You are the owner of Everyday Bakes, a bakery store that sells all types of freshly baked cakes and cupcakes. You have just received a customer complaint about one of your butter cakes and the customer complains that the cake is too dry and too salty.

Based on the general steps in responding to customer complaint, assess how you would approach this situation.