Question
Section B ( 5 marks) 1. Marketers are most interested in which type of income that is the amount of money left over after taxes..................
Section B ( 5 marks) 1. Marketers are most interested in which type of income that is the amount of money left over after taxes.................. 2. Market Survey means......................................... 3. According to SWOT Analysis reading, the internal environment may create ...... and................ for a company. 4. Gap Inc. sells jeans through its Banana Republic label and its Gap label. Banana Republic jeans and clothes are marketed as "a fresh twist on classic" that "reflects how you live". Gap jeans and clothes are marketed as casual and "embracing a youthful, infectious spirit". These different descriptions reflect ................ ...................................segmentation. Section C essay (12 marks) 1. You are the digital marketing professional of your organization, and you have been tasked to develop an online campaign for your company's new apparel, which targets 16-30 year young adult market in Canada. Discuss your recommendations of at least seven digital marketing advertising strategies or concepts and explain how each strategy will help the Company's new brand of clothing's for young adults. (6 Marks) 2. You work in a company that is about to launch a new product into the market and the CEO has asked you to develop a plan for the new product entering the market, so he can review it. What will that plan look like? (6 Marks)
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