SECTION B -TRUE /FALSE QUESTIONS [15 MARKS] Answer ALL questions. Each question carries ONE (1) mark State whether each of the following is True or False 1. Marketers are responsible for functions such as identifying customer needs and designing products to meet these needs. Pricing decisions are typically left to the finance or accounting department. 2. Tactical planning involves actions that focus on current and near-future activities that must be completed to implement larger strategies. 3. The goal of environmental scanning is to determine whether the trends detected by analyzing the information scanning yields represent opportunities or threats to the company. 4. Marketers must address several aspects of the ecology in their businesses, including planned obsolescence, pollution control, recycling waste materials, and resource conservation. 5. While cultural influences and family influences significantly affect consumer behavior, the influence of reference groups on consumer behavior tends to be minimal, especially for children. 6. The life insurance salesperson who begins his sales presentation to a married couple by shaking hands with the husband, keeps eye contact with the husband, and speaks directly toward the husband while the wife looks on during the presentation, is probably assuming the decision to purchase or not purchase the insurance will be a syncratic decision. 7. A well-defined problem allows the researcher to focus on securing the exact information needed to solve that problem. 8. Distribution channels play a key role in marketing strategy because they provide the means whereby the firm moves its products to ultimate users. 9. Development of a successful marketing strategy depends on pinpointing a number of factors affecting the buying behavior of the target market segment. 10. Automobile manufacturers and food processing companies usually look at the same characteristics of the inhabitants of a region when using geography as the basis for market segmentation. 11. A differentiated marketing strategy may capture enough small segments of the market to defeat a competitor's undifferentiated marketing strategy. 12. Internal marketing involves selling products to employees of the firm that they resell as part of their compensation package. 13. A long-term relationship between a buyer and a seller is often based entirely on low prices and other financial incentives. 14. Database marketing involves the use of information technology to analyze data about customers and their transactions. 15. Unsought products are marketed to consumers who do not yet recognize any need for these products. Examples of typical unsought products are life insurance and funeral services