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SECTION C [15 MARKS] 1. How can a good CRM system increase profits for a company? (5 MARKS) 2. Sometimes it is difficult to convince

SECTION C [15 MARKS] 1. How can a good CRM system increase profits for a company? (5 MARKS) 2. Sometimes it is difficult to convince top management to commit funds to develop and implement a SIS. Why? (10 MARKS)

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