Question
Section C: Capsim Advanced Forecasting (10 marks) Refer to the FastTrack report posted in the Finance and Forecasting Assignment tab on the course website. Assume
Section C: Capsim Advanced Forecasting (10 marks) Refer to the FastTrack report posted in the Finance and Forecasting Assignment tab on the course website. Assume you are part of Team Digby and are responsible for making forecasting decisions for its product Daze. You are forecasting for Round 5. Please answer the following questions. a) Identify the primary market segment that the product is serving at the end of Round 4. What was the total industry unit demand for this segment in Round 4? What will be the total demand for the segment in Round 5? (2 marks) b) Using the advanced forecasting method only, what is the worst-case market share that the product should achieve in Round 5? Calculate the worst-case demand in units for Round 5 using this market share. Note: Please show all steps for full marks. (4 marks) c) Are there any factors that make you believe that the worst-case market share calculated in question b) is too low or too high? Identify at least two factors which may have an impact and explain if each factor should increase or decrease the worst-case market share (you do not need to specify by how much). (4 marks)
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