Section | High Level Overview

High Level Overview

Categories	Andrews	Baldwin	Chester	Digby	Erie	Ferris	Average
Sales	$40,800	$40,800	$40,800	$40,800	$40,800	$40,800	$40,800
Profit	$2,490	$2,490	$2,490	$2,490	$2,490	$2,490	$2,490
Contribution Margin	19.97%	19.97%	19.97%	19.97%	19.97%	19.97%	19.97%
Stock Price	$11.16	$11.16	$11.16	$11.16	$11.16	$11.16	$11.16
Emergency Loan	$0	$0	$0	$0	$0	$0	$0
Market Share	16.7%	16.7%	16.7%	16.7%	16.7%	16.7%	16.7%

Section | Research and Development

Low Tech

Customer Buying Criteria	Expectations	Importance
Price	$15.00 - $35.00	41%
Age	3 Years	29%
Reliability	14,000 - 20,000 Hours	21%
Positioning	Performance 4.8 Size 15.2	9%

High Tech

Customer Buying Criteria	Expectations	Importance
Positioning	Performance 7.4 Size 12.6	33%
Age	0 Years	29%
Price	$25.00 - $45.00	25%
Reliability	17,000 - 23,000 Hours	13%

Perceptual Map

PerformanceSizeAbleAbleBakerBakerCakeCakeDazeDazeEatEatFastFast0246810121416182002468101214161820

Product List

Name	Performance	Size	Reliability	Age	Revision Date
Able	6.4	13.6	21,000	3.1	November 25, 2015
Baker	6.4	13.6	21,000	3.1	November 25, 2015
Cake	6.4	13.6	21,000	3.1	November 25, 2015
Daze	6.4	13.6	21,000	3.1	November 25, 2015
Eat	6.4	13.6	21,000	3.1	November 25, 2015
Fast	6.4	13.6	21,000	3.1	November 25, 2015

Section | Marketing

Low Tech

Customer Buying Criteria

Categories	Expectations	Importance
Price	$15.00 - $35.00	41%
Age	3 Years	29%
Reliability	14,000 - 20,000 Hours	21%
Positioning	Performance 4.8 Size 15.2	9%

Demand Information

2018 Total Market Size	5,040
2018 Total Units Sold	5,040
2019 Demand Growth Rate	10%

Market Share

Andrews16.7 %Andrews16.7 %Baldwin16.7 %Baldwin16.7 %Chester16.7 %Chester16.7 %Digby16.7 %Digby16.7 %Erie16.7 %Erie16.7 %Ferris16.7 %Ferris16.7 %AndrewsBaldwinChesterDigbyErieFerrisBaldwin: 16.7%

Top Products

Name	Price	Units Sold	Potential Sold	Stock Out	Age	Performance	Size	Reliability	Sales Budget	Customer Accessibility	Promo Budget	Customer Awareness	Customer Satisfaction
Able	$34.00	840	840	No	3.1	6.4	13.6	21,000	$1,000	40%	$1,000	55%	17
Baker	$34.00	840	840	No	3.1	6.4	13.6	21,000	$1,000	40%	$1,000	55%	17
Cake	$34.00	840	840	No	3.1	6.4	13.6	21,000	$1,000	40%	$1,000	55%	17
Daze	$34.00	840	840	No	3.1	6.4	13.6	21,000	$1,000	40%	$1,000	55%	17
Eat	$34.00	840	840	No	3.1	6.4	13.6	21,000	$1,000	40%	$1,000	55%	17
Fast	$34.00	840	840	No	3.1	6.4	13.6	21,000	$1,000	40%	$1,000	55%	17

Section | Marketing

High Tech

Customer Buying Criteria

Categories	Expectations	Importance
Positioning	Performance 7.4 Size 12.6	33%
Age	0 Years	29%
Price	$25.00 - $45.00	25%
Reliability	17,000 - 23,000 Hours	13%

Demand Information

2018 Total Market Size	2,160
2018 Total Units Sold	2,160
2019 Demand Growth Rate	20%

Market Share

Andrews16.7 %Andrews16.7 %Baldwin16.7 %Baldwin16.7 %Chester16.7 %Chester16.7 %Digby16.7 %Digby16.7 %Erie16.7 %Erie16.7 %Ferris16.7 %Ferris16.7 %AndrewsBaldwinChesterDigbyErieFerrisAndrews: 16.7%

Top Products

Name	Price	Units Sold	Potential Sold	Stock Out	Age	Performance	Size	Reliability	Sales Budget	Customer Accessibility	Promo Budget	Customer Awareness	Customer Satisfaction
Able	$34.00	360	360	No	3.1	6.4	13.6	21,000	$1,000	41%	$1,000	55%	16
Baker	$34.00	360	360	No	3.1	6.4	13.6	21,000	$1,000	41%	$1,000	55%	16
Cake	$34.00	360	360	No	3.1	6.4	13.6	21,000	$1,000	41%	$1,000	55%	16
Daze	$34.00	360	360	No	3.1	6.4	13.6	21,000	$1,000	41%	$1,000	55%	16
Eat	$34.00	360	360	No	3.1	6.4	13.6	21,000	$1,000	41%	$1,000	55%	16
Fast	$34.00	360	360	No	3.1	6.4	13.6	21,000	$1,000	41%	$1,000	55%	16

Section | Production

Production vs Capacity

1,2871,2871,2871,2871,2871,2871,2871,2871,2871,2871,2871,287800800800800800800800800800800800800ProductionCapacityAndrewsBaldwinChesterDigbyErieFerris02004006008001000120014

Plant Information

Name	Primary Segment	Units Produced	Units Sold	Inventory	Price	Material Cost	Labor Cost	Contribution Margin	Auto. Next Round	Capacity Next Round	Plant Utilization
Able	Low Tech	1,287	1,200	87	$34.00	$16.17	$10.12	20%	3	800	163%
Baker	Low Tech	1,287	1,200	87	$34.00	$16.17	$10.12	20%	3	800	163%
Cake	Low Tech	1,287	1,200	87	$34.00	$16.17	$10.12	20%	3	800	163%
Daze	Low Tech	1,287	1,200	87	$34.00	$16.17	$10.12	20%	3	800	163%
Eat	Low Tech	1,287	1,200	87	$34.00	$16.17	$10.12	20%	3	800	163%
Fast	Low Tech	1,287	1,200	87	$34.00	$16.17	$10.12	20%	3	800	163%

Section | Finance

Income Statement

Categories	Andrews	Baldwin	Chester	Digby	Erie	Ferris
Sales	$40,800	$40,800	$40,800	$40,800	$40,800	$40,800
Total Variable Costs (Labor, Material, Carry)	$32,651	$32,651	$32,651	$32,651	$32,651	$32,651
Direct Material	$20,227	$20,227	$20,227	$20,227	$20,227	$20,227
Direct Labor	$12,143	$12,143	$12,143	$12,143	$12,143	$12,143
Inventory Carry	$282	$282	$282	$282	$282	$282
Other (Fees/Write-offs/Bonuses/Relocation Fee)	$0	$0	$0	$0	$0	$0
Total Period Costs	$3,599	$3,599	$3,599	$3,599	$3,599	$3,599
Interest (Short term/Long Term)	$641	$641	$641	$641	$641	$641
Taxes	$1,368	$1,368	$1,368	$1,368	$1,368	$1,368
Profit Sharing	$51	$51	$51	$51	$51	$51
Net Profit	$2,490	$2,490	$2,490	$2,490	$2,490	$2,490

Cash Flow Statement

Categories	Andrews	Baldwin	Chester	Digby	Erie	Ferris
Net Cash From Operations	$5,598	$5,598	$5,598	$5,598	$5,598	$5,598
Net Plant Improvements	$0	$0	$0	$0	$0	$0
Net Cash From Financing	($1,000)	($1,000)	($1,000)	($1,000)	($1,000)	($1,000)
Net Change In Cash	$4,598	$4,598	$4,598	$4,598	$4,598	$4,598
Starting Cash Position	$1,000	$1,000	$1,000	$1,000	$1,000	$1,000
Ending Cash Position	$5,598	$5,598	$5,598	$5,598	$5,598	$5,598

Balance Sheet

Categories	Andrews	Baldwin	Chester	Digby	Erie	Ferris
Current Assets	$11,303	$11,303	$11,303	$11,303	$11,303	$11,303
Fixed Assets	$9,600	$9,600	$9,600	$9,600	$9,600	$9,600
Total Assets	$20,903	$20,903	$20,903	$20,903	$20,903	$20,903
Current Liabilities	$2,854	$2,854	$2,854	$2,854	$2,854	$2,854
Long-Term Liabilities	$5,200	$5,200	$5,200	$5,200	$5,200	$5,200
Total Liabilities	$8,054	$8,054	$8,054	$8,054	$8,054	$8,054
Total Equity	$12,850	$12,850	$12,850	$12,850	$12,850	$12,850
Total Liabilities & Equity	$20,903	$20,903	$20,903	$20,903	$20,903	$20,903

What is the total market size?

What is the demand growth?