Sector: Fast food

What type of competition is this industry in?

What product life-cycle stage is this industry in, why?

Discuss the major objective, and the likely policies on product, price, distribution and promotion in this stage?

Identify the competitors in this sector, classify them according to their roles, (leader, challenger, etc.), and discuss the competitive strategies they are using now. Point out your suggestions to these companies related to other strategies that they can use as well, and how they can use them.

How would a multinational company which is considering to enter the market in Turkey, determine the structural attractiveness of the market? (30 pts.)