Question
Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is
Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is 96%, and the annual discount rate is 7%. Security% marketing director has determined that the CLV of a new customer should be $138 to meet long-term objectives. What does the annual contribution need to be in order to meet the CLV goal?
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Financial Markets Instruments And Institutions
Authors: Anthony M. Santomero, David Babbel
2nd Edition
0072358688, 9780072358681
