Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

see attachment for more instructions. International corporations must decide whether to take a standardized approach to the market (Table 8.1 in Kotler & Keller) or

see attachment for more instructions.

International corporations must decide whether to take a standardized approach to the market (Table 8.1 in Kotler & Keller) or an adapted approach.Pick one of the international firms from the list below and research at least one product sold by the firm in their home market and their international markets. (Choose two regions or countries)

  • Report on the significant differences in brand characteristics for each country. There could be changes in product features, packaging, channels, and pricing among others, in different global markets.
  • What are the unique characteristics of the markets that may have been the reason the adaptations were made?

Choose from the following:

  • Procter & Gamble
  • Nestle
  • General Motors
  • Honda
image text in transcribed 3-4 pages report APA with reference International corporations must decide whether to take a standardized approach to the market (Table 8.1 in Kotler & Keller) or an adapted approach. Pick one of the international firms from the list below and research at least one product sold by the firm in their home market and their international markets. (Choose two regions or countries) Report on the significant differences in brand characteristics for each country. There could be changes in product features, packaging, channels, and pricing among others, in different global markets. What are the unique characteristics of the markets that may have been the reason the adaptations were made? Choose from the following: Procter & Gamble Nestle General Motors Honda

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

College Accounting Chapters 1- 9

Authors: James A Heintz, Robert W Parry

23rd Edition

1337794783, 978-1337794787

More Books

Students also viewed these Accounting questions

Question

Values: What is important to me?

Answered: 1 week ago