See that the initial assumptions are as follows: - Annual revenue per average customer =$5,000 per annum - Product costs associated with the average customer's purchases =$300 per year - Customer service expenditure= $250 a year per customer - Annual retention rate (loyalty rate) =70% - Average costs to acquire a new customer =$2,700 Calculate Customer Lifetime Value (CLV) See that the initial assumptions are as follows: - Annual revenue per average customer =$5,000 per annum - Product costs associated with the average customer's purchases =$300 per year - Customer service expenditure= $250 a year per customer - Annual retention rate (loyalty rate) =70% - Average costs to acquire a new customer =$2,700 Calculate Customer Lifetime Value (CLV)