Question
Seedo(Hypothetical Brand) is one of the leading Full Cream Powdered Milk having a global footprints planning to enter in to Pakistan Marketplace.You have been promoted
Seedo(Hypothetical Brand) is one of the leading Full Cream Powdered Milk having a global footprints planning to enter in to Pakistan Marketplace.You have been promoted to the Supply Chain Manager position within the Seedo Milk division . As GM planning to launch Seedo in Pakistan Market. You need to prepare for your meeting with the General Manager and present your launch plan for Pakistan. You will need to determine the following for Pakistan: 1) Prepare annual Sales Forecast & on the basis of which prepare production forecast Volume Forecast: a. Consumer research of the idea, Full cream milk powder annual volume is 22.7 K tons. Past launches have shown that 60% of these consumers will buy the 1000gm and 40% will buy the 5 0 0 g m p a c k . The test was based on a price for the 1000 gm of $12(hypothetical).
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