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Seemore Company manufactures binoculars. The actual costs for 2013 and 2014 were as follows: 2013 2014 Direct materials: Plastic case $ 8.00 $ 7.60 Lens

  1. Seemore Company manufactures binoculars. The actual costs for 2013 and 2014 were as follows:

    2013

    2014

    Direct materials:

    Plastic case

    $ 8.00

    $ 7.60

    Lens set

    34.00

    34.40

    Direct labor

    64.00

    (1.6 hours)

    60.00

    (1.5 hours)

    Indirect manufacturing costs:

    Variable

    16.00

    14.20

    Fixed

    4.00

    (100,000 units)

    3.80

    (120,000 units)

    Beginning in 2014, Seemore implemented a continuous improvement program that required a first-year cost reduction target of a 7 percent reduction of the 2013 base. Seemore's continuous improvement target for direct labor in 2014 was:

    A.

    $59.52

    B.

    $70.40

    C.

    $60.00

    D.

    $64.00

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