Segment 1 With nearly 60 percent of households foreign born, Asian Achievement is a predominantly Asian segment consisting of middle aged and older households living in the urban fringe of Vancouver and Toronto Nearly half speak a non official language at home, typically Cantonese or Mandarin Households here often consist of multi generational families, with a quarter containing children over the age of 25 They tend to be less acculturated than other predominantly Asian segments, patronizing Chinese stores, banks and clubs Despite upper middle incomes, Asian Achievement members own pricey single detached homes, duplexes and row houses valued at over $1 million And many live well, owning the latest technology, driving luxury cars and enjoying varied entertainmentcommunity theatre and ballet performances, jazz concerts and casino outings AVERAGE HOUSEHOLD INCOME $110,740 AVERAGE HOUSEHOLD NET WORTH $1,305,510 RESIDENCY Own Rent EDUCATION University High School OCCUPATION Service Sector White Collar DIVERSITY High URBANITY Urban Fringe FAMILY LIFE Large Diverse Families HOME TYPE Single Detached Duplex Row Segment 2 With one of the highest percentages of suburban households, Modern Suburbia is a magnet for younger and middle aged, diverse families with young children Many of these acculturated households contain first and second generation Canadians from Asia and South Asia With their university and college educations, they earn upper middle class incomes that allow them to own new single detached, semi detached or row houses Modern Suburbia members have crafted active lifestyles for their relatively large families They participate in team sports, including basketball and hockey, often followed by a trip to a pizza or burger restaurant For a splurge, they head to kid friendly venues such as amusement parks, zoos and aquariums And many rely on their mobile phones for everything from banking to streaming music AVERAGE HOUSEHOLD INCOME $137,614 AVERAGE HOUSEHOLD NET WORTH $479,204 RESIDENCY Own EDUCATION University College OCCUPATION Mixed DIVERSITY High URBANITY Suburban FAMILY LIFE Young Families HOME TYPE Single Detached Row Can you recommend me 4 products , or services which could be successful in this market

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Posted on Sep 28, 2024

Segment 1- With nearly 60 percent of households foreign-born, Asian Achievement is a predominantly Asian segment consisting of middle-aged and older households living in the

Segment 1-

With nearly 60 percent of households foreign-born, Asian Achievement is a predominantly Asian segment consisting of middle-aged and older households living in the urban fringe of Vancouver and Toronto. Nearly half speak a non-official language at home, typically Cantonese or Mandarin. Households here often consist of multi-generational families, with a quarter containing children over the age of 25. They tend to be less acculturated than other predominantly Asian segments, patronizing Chinese stores, banks and clubs. Despite upper-middle incomes, Asian Achievement members own pricey single-detached homes, duplexes and row houses valued at over $1 million. And many live well, owning the latest technology, driving luxury cars and enjoying varied entertainmentcommunity theatre and ballet performances, jazz concerts and casino outings.

AVERAGE HOUSEHOLD INCOME
$110,740
AVERAGE HOUSEHOLD NET WORTH
$1,305,510
RESIDENCY
Own & Rent
EDUCATION
University / High School
OCCUPATION
Service Sector / White Collar
DIVERSITY
High
URBANITY
Urban Fringe
FAMILY LIFE
Large Diverse Families
HOME TYPE
Single Detached / Duplex / Row

Segment 2 -

With one of the highest percentages of suburban households, Modern Suburbia is a magnet for younger and middle-aged, diverse families with young children. Many of these acculturated households contain first- and second-generation Canadians from Asia and South Asia. With their university and college educations, they earn upper-middle-class incomes that allow them to own new single-detached, semi-detached or row houses. Modern Suburbia members have crafted active lifestyles for their relatively large families. They participate in team sports, including basketball and hockey, often followed by a trip to a pizza or burger restaurant. For a splurge, they head to kid-friendly venues such as amusement parks, zoos and aquariums. And many rely on their mobile phones for everything from banking to streaming music.