Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment indudes a number of businesses, examples of which are indicated in parentheses. Assume that the variable costs as a percent of sales for each segment are as follows: a. Detemine the contribution inargin and contribution margin ratio for each segment from the information given. Round contribution maroin ratio to whole percents for each segment from the information given. Enter all amounts as positive numbers. a. Determine the contribution margin and contribution margin ratio for each segment from the information given. Round contribution margin ratio to whole percents for each segment from the information given. Enter all amounts as positive numbers. b. Does your answer to (b) mean that the other segments are more profitable businesses? The higher contribution margin ratio of a segment should not be interpreted as being the profitable segment, If the volume of business is not sufficient to exceed the break-even point, then the segments would be 1 also should be considered in determining the overall profitability of the segments. The profit will be to changes in volume