Segment Revenue Horizontal and Vertical Analyses

The comparative segment revenues for Yum! Brands, a global quick-serve restaurant company, are as follows:

	Recent Year (in millions)		Prior Year (in millions)
China	$6,909		$6,934
KFC	2,948		3,193
Pizza Hut	1,145		1,148
Taco Bell	1,988		1,863
India	115		141
Total	$13,105		$13,279

a. Provide a horizontal analysis of the regional segment revenues using prior year as the base year. Round all percentages to one decimal place. Enter all amounts in millions. Enter negative values as negative numbers.

Yum! Brands
Horizontal Analysis
	Recent Year (in millions)	Prior Year (in millions)	Increase (Decrease) Amount	Increase (Decrease) Percent
China	$6,909	$6,934	$	%
KFC	2,948	3193		%
Pizza Hut	1,145	1,148		%
Taco Bell	1,988	1,863		%
India	115	141		%
Total revenues	$13,105	$13,279	$	%

Feedback

a. Year 1 is the base year for horizontal analysis. Round to one decimal place.

b. Provide a vertical analysis of the regional segment revenues for both years. Round all percentages to one decimal place.

Note: Due to rounding of the percentages, total revenues may be less than 100%.

Yum! Brands
Vertical Analysis
	Recent Year Amount (in millions)	Recent Year Percent	Prior Year Amount (in millions)	Prior Year Percent
China	$6,909	%	$6,934	%
KFC	2,948	%	3,193	%
Pizza Hut	1,145	%	1,148	%
Taco Bell	1,988	%	1,863	%
India	115	%	141	%
Total revenues	$13,105	%	$13,279	%