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Segment Size Segment Adoption Rate % Purchase Behaviour ($) Profit Margin % Fixed Marketing Costs ($) Segment 1 Segment 2 Segment 3 220,000 125,000
Segment Size Segment Adoption Rate % Purchase Behaviour ($) Profit Margin % Fixed Marketing Costs ($) Segment 1 Segment 2 Segment 3 220,000 125,000 135,000 25% 20% 40% 250 500 200 15% 15% 25% 250,000 200,000 100,000 Calculate the profitability of segment 1, 2, & 3 = Segment Profitability (Segment Size X Segment Adoption Percentage X Purchase Behaviour X Profit Margin %) - Fixed Costs Segment 1 Profitability Choose..... Segment 3 Profitability Choose.... O Segment 2 Profitability Choose...
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Information Systems Today Managing in the Digital World
Authors: Joseph Valacich, Christoph Schneider
6th edition
1292215976, 132971216, 9781292215976, 978-0132971218
