Question
Segment Size Segment Adoption Rate % Purchase Behaviour ($) Profit Margin % Fixed Marketing Costs ($) Segment 1 Segment 2 Segment 3 220,000 125,000
Segment Size Segment Adoption Rate % Purchase Behaviour ($) Profit Margin % Fixed Marketing Costs ($) Segment 1 Segment 2 Segment 3 220,000 125,000 135,000 25% 20% 40% 250 500 200 15% 15% 25% 250,000 200,000 100,000 Calculate the profitability of segment 1, 2, & 3 = Segment Profitability (Segment Size X Segment Adoption Percentage X Purchase Behaviour X Profit Margin %) - Fixed Costs Segment 1 Profitability Choose..... Segment 3 Profitability Choose.... O Segment 2 Profitability Choose...
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Managerial Accounting
Authors: John Wild, Ken Shaw
5th edition
978-1259176494, 1259176495, 978-1259347641, 1259347648, 978-0078025600
